You need to be using video marketing in your business.
Because video marketing has taken the internet by storm.
Did you know that over 6 billion hours of video are watched on YouTube every month?
That’s 6,000,000,000 hours watched every 30 or so days…
Crazy isn’t it?
Having a video on a webpage is also proven to increase engagement by up to 300%, when compared with a page of text.
So how can you use videos in your business to increase engagement, boost lead generation and bolster business profits?
What Kind of Videos Can I use in My Business?
There are six basic kinds of videos that you can create for a variety of uses, in your business:
- Squeeze Videos
- Sales Videos
- Content Videos (paid, unpaid, and for use in sales funnels)
- Interview Videos
- Testimonial Videos
- Review Videos
Let’s go through each of these individually, so that you can see the differences:
These videos are designed for use on a squeeze page, or on your website, and the aim of the video is generally always to get somebody to sign up to your email list, in return for a free download (such as a report, video series, course etc.).
These videos are normally short and sweet, and as the sole aim is to get the viewer to sign up to an email list, the video should make a big impact and end on a call-to-action (a prompt to get people to sign up, in return for your ‘freebie’).
Sales videos are normally longer in length, and they are obviously designed to sell.
There are many different types of sales videos, but put broadly, the aim of a sales video should be to identify the particular problem(s) that the market is facing, and then to demonstrate how effective your product/service is in addressing the problem(s) that the market has.
Sales videos normally at the end of a sales funnel, apart from some cheaper products which may be sold straight from a sales page initially.
Content videos are simply that; they are videos that are designed to teach content in an effective and consumable manner.
There are three types of content videos: paid content videos (such as those in a purchased video course), unpaid content videos (such as those on YouTube) and finally, sales funnel content videos (these may be given away as free videos, but they are part of a sales funnel, and have an ulterior use).
Content videos can range in length and use, and they are the most common video online (simply down to YouTube!).
Interviews videos are a great addition to standard content videos, and they can really give a lot of value.
These videos can either be paid or unpaid, and it is very common for a marketer to interview a lot of experts in a particular niche market, so that they can compile that list into an interview series that they can then sell.
Testimonial videos are simply the [happy] words of those who have tried a particular product or service – which can then be used in further marketing to convince others to buy, and to increase sales.
They are great for use on sales pages, for use on your website, in general marketing and to showcase your business and how great it is!
Review-style videos can be used to review, products, services or experiences, and are very closely linked to testimonial videos.
The great thing about review videos is that after you have put across your opinions about a certain product, service, or experience, you can direct others towards it with an affiliate link – making you an income if they make a purchase.
This strategy is especially effective when posting review videos on YouTube, as each view has the potential to make you money (and help those watching the review).
I Like The Sound of Video Marketing, So How Can I Film Videos in My Home Office?
There are two types of videos: screen-flow, and face-to-camera – and of course a mixture is always possible.
Screen-flow videos are easy to film, as they are simply a spoken recording that can be recorded and over-layed onto a Powerpoint slideshow, or an on-screen demonstration. You will need a program like Camtasia to record the video (and potentially the sound too – unless you are doing that separately).
Now onto face-to-camera videos. Many people are phased by creating a face-to-camera video, as they are usually under the impression that you need to hire an expensive film studio, or buy a really expensive, high-quality camera to record with, or even ‘look attractive’ on camera themselves!
The fact is that as long as you have good content, and the viewer can hear you and see you well, then you are good to go.
Yes, it is better if you have really high-quality audio, a professional film studio and all the trimmings – but you simply don’t need those things.
You can either set up a relatively neutral home-studio by either filming against a fairly neutral background, or by filming outside (although do check that it isn’t too windy, otherwise the sound quality will likely suffer as a result).
To be honest, if you have really awesome content, people can sometimes actually find it easier to connect with you if you are in a casual, homely environment. This is dependent on your niche of course, as if you are selling to professionals, then you would probably need to be in a suit, on a neutral background.
So, here is a simple process to go through to see what you need to do in your business to get filming:
- Think about your niche market; what sort of people are they? Would get get put off if you were too formal/informal in your attire and setting?
- Think about yourself: how do you want to be portrayed by your audience? Who do you want to be on camera?
- Now, think about the tools that you have available for filming, and the location which you should film in to best resonate with your audience
- Create some content, and get going!
[clickToTweet tweet=”Everybody starts from somewhere, so if you are nervous about shooting #videos – then don’t be!” quote=”Everybody starts from somewhere, so if you are nervous about shooting #videos – then don’t be!”]
The fact is that if you have great content, then you are halfway there… Just imagine that you are talking to your friend down the pub, or in the park, and with time, you will become more used to being in front of the camera.
Contrary to popular belief, it doesn’t really matter what you look like on camera – it is how you resonate with your target audience that really matters.
Tip: Even though you can film videos against a variety of backgrounds, it is always a good idea to reduce distractions for videos that are not “content” videos. You can do this by filming against a white, or a neutral background; this will help keep your viewers’ attention on your message, and not the scenery behind you!
It is also a good idea to end every video on a call-to-action. Even if you simply want your viewer to leave a comment below the video – let them know at the end of the video what you would like them to do.
This is especially important in squeeze and sales videos, where you want the viewer to take a specific action at the end of your video.
So What if Somebody Doesn’t Like My Video or Leaves a Bad Comment/Rating?
Practically everybody in history that has ever done anything great (or achieved anything significant) has had somebody criticizing them at some point or another.
In fact, many of them were ridiculed before they became successful.
One of my business mentors once said to me that in life, for every person that loves you, one will hate you. And for every person that pushes you up, another will push you back down.
[clickToTweet tweet=”For every person that loves what you do, another will hate it! #balance #business” quote=”For every person that loves what you do, another will hate it! #balance #business”]
That is balance.
And it is just simply about the size of the game that you want to play – and how much potential rejection that you can take for all the good things that you will achieve.
So next time you come to film a video, don’t let the opinions of others stop you from achieving what you set out to achieve, and being who you want to be.
That would be a shame!
And, When Should I Start?
There is not time like the present.
No… there really isn’t!
Video traffic is predicted to account for 69% of all global consumer internet traffic by 2017…
The use of video online is growing at such a steep rate that any business that is not using video will be at a serious disadvantage, compared to the many that are.
Can you really afford to not do video in your business?
I have given you a quick whistle-stop tour around the use of video marketing in your business; and now is the time to take some action and get shooting some videos!
Video marketing is such a powerful tool online – if used right, it will allow you to resonate with your viewers on a much deeper level than with just written text alone.
I suggest that you do some planning to see how you can put the six types of videos into use in your business, in the most effective manner.