Many Internet Marketers struggle with finding the right niche to get into when they start online…
You come up with an idea, and then it seems to change more times than you change your clothes!
And this is not helped at all by the fact that many beginner internet marketers try to do everything at once, and LEARN about everything at once, so they are faced by the worst (and most common) problem of all – information overload!
So let’s cut back to basics.
Today, I am going to give you some key pointers which will help you find the right niche market for YOU online.
There are three main questions that you should be asking yourself before you get set on which niche you would like to go into:
1. What am I passionate about?
2. What knowledge/skills do I currently have (or can learn) that I could get paid to teach?
3. Are there people actually looking online at the moment for the help that I can provide?
Let’s cover those questions in more detail –
What am I passionate about?
Setting up your business in an area of passion for you is a complete MUST!
Put simply, if you are going to work hard to make your online business a success, then you might as well make sure that you are in a business that you enjoy in the first place!
Besides, when tough times come – and they will – if you love your business, then the tough times will be so much easier to get through.
Don’t just jump into a niche because it is the ‘biggest thing’ out there or just to make a quick buck, make sure that the niche you decide to go into is sustainable for you and will give you a high level of job satisfaction.
What knowledge/skills do I currently have (or can learn) that I could get paid to teach?
We Internet Marketers are part of the Information industry, we sell information online, in the form of online courses, ebooks, video series and webinars etc., for money and to help others. This naturally means that we need to knowledge or skills that we can pass onto others, to help and educate them.
What knowledge or skills do you have that you can create courses or products on to educate others?
Do you have any hobbies that you have been practising for years?
Are you really great at a particular business? Or do you have abnormally good social skills, and want to teach others?
You see, there are people searching online for knowledge in many particular areas, and YOU can be the person to help them!
If you want to create a business in an area that you are not currently clued up on, then it is a good idea to delve into that subject yourself and become an expert before teaching others. If that area is a passion of yours, then there is no reason why you can’t become an expert and then teach it yourself!
This is where your passion for the niche really comes into it’s own. You will grow to love teaching others, and your passion will bring your business to life.
Remember that when you have come up with an idea for a broad market, such as Football for example, then that idea needs to be split down into sub-ideas to become a niche.
For example, the Football market could be split into sections such as:
– How youths can develop their skills
– How elderly men can get back into Football and exercise
– How to prepare for a Football match etc.
These sub-sections are the real niches. Your business may target multiple niches, but it is great to get these planned out at the start.
Are there people actually looking online at the moment for the help that I can provide?
Now you have found an area that you are potentially interested in, the next step is to go online and see if people are actively looking online for the information that you can provide.
Here are three quick ways to establish whether there is demand for your niche idea:
1. Google has a great tool called the Google Keyword Planner which is a fantastic place to start.
To use the Keyword Planner, simply start typing in keywords or phrases that are related to your niche, and see how many times that phrase or word is being searched for monthly. Generally, 30,000+ monthly searches is a great amount.
You can also see the average competition for that keyword or phrase on Google, and the average price you would pay for a click using Google Adwords marketing. This will be useful later on when you come to market!
Below is a screenshot of the Google Keyword Planner with a few example Keywords:
2. Another great idea is to Google your chosen niche, flick through the results and identify the big players in that niche at the moment.
Sign up to their lists, receive their freebies and see what they are up to!
This will give you a good indication of what the market wants, and if they are the big players in the niche then their marketing is likely up-to-scratch.
After you start getting ideas around your brand and potential products, look at their marketing funnel – you are going to copy this later.
I will repeat that, as that point will earn you a LOT of money.
After you start getting ideas around your brand and potential products, look at their marketing funnel – you are going to copy this later!
There is no point in re-inventing the wheel if somebody else has already made and perfected a marketing funnel that works!
Now just to clarify, I don’t mean copy the content of the funnel – I just meant copy the structure of their funnel.
So sign up to their list, take note of all their emails – what was in them, what time they arrived, and on which day.
You can then use the same formula to get to the top in the same niche!
3. Affiliate sites likes Clickbank and JVZoo are another great place to look!
Clickbank, JVZoo and similar affiliate sites are also fantastic places to look, as you can see which products are currently selling best, and in which niches.
For example, on Clickbank, each product has a score called a ‘Grav’ score. The Grav score is determined by how many affiliates have made sales with this product, and how recently they have made those sales.
Basically, the higher the Grav score, the more sales made with a product. Circled below is an example of the Grav scoring system on Clickbank:
The beauty of the Grav score and similar tools is that you can see what the market is currently buying, so that you can tailor your products and information packages to what the market wants – cool right? 🙂
After you are satisfied with your answers to those three questions I told you about earlier on in this article, then you are ready to pick your niche market and get started!
If you like this article, then please like it, leave a comment and share it! 🙂
Speak Soon! 🙂
The Internet Marketing Team
Send us your questions to firstname.lastname@example.org – we would love to answer them!