One of the common problems that we hear from internet marketers (of all descriptions) is the question:
‘If I am posting content to my blog, how come I am not getting a lot of sign ups to my email list?’
You see, the internet is becoming such a busy place now that it can be hard to stand out online – especially as website visitors are becoming ever more cautious about the websites that they sign-up to receive email updates from.
So how can you break the mould, and convince visitors that your email list is worth signing up to?
Here are our Top 10 Tips for Optimizing Your Blog for High Email Opt-in Rates:
1. Focus on Giving Great Value in Your Blog Articles First
First and foremost, you need to be giving your readers great value in your blog posts to entice them to sign up to your email list in the first place.
To get the best results, the content that you deliver to your market should be market-driven – basically it should be kick-ass content that your market are just dying to hear!
After all, what motivation would somebody have to sign up to your blog if they had heard it all somewhere else before?
For more tips on creating awesome content that your website visitors will love, check out these two articles: How To Crate Enticing Content For Your Blog, 15 Places To Find Awesome Blog Content Ideas.
2. Make Sure Content is Relevant To The Marketing That Got Visitors There
If implemented, this tip will be really great for reducing the ‘bounce rate’ from your blog (and website).
Your bounce rate is a term from Google Analytics that refers to the visitors that land on a particular page on your website, to leave instantly after they have viewed that particular page – hence bouncing off your website.
The key here is to make sure that you deliver in your blog articles, what you promised in your marketing to get the visitor there.
So if you have advertised a particular article stating that readers will get ’10 awesome tips for improving social media engagement’, then that is exactly what they should get in your article!
This is extremely important, as it will enable you to establish trust with your viewers right away.
And people buy from those that they like and trust further down the line.
3. Have a Squeeze Box on Every Page
This is a simple one, but nonetheless, very important.
Make sure that you have a squeeze box on every page of your blog.
Think of it this way – if you don’t, then you will lose valuable visitors of your website who have been really impressed by your blog, but might not necessarily know where to sign up to your email list, or if you even have one!
You will lose sign-ups, and further down the line, income. It really is that simple.
So do yourself a favour and don’t forget to put your squeeze boxes up!
4. The Best Place For a Squeeze Box is on The Top Right-Hand Side
You may have already noticed that many websites have the squeeze box on the top right of the webpage (in the sidebar), and there is a good reason for this.
From our research and testing, the top right-hand side of the page has the highest conversion rate for email opt-ins (and interaction generally), so it is the best place to put your opt-in box.
This quick tip alone will save you a huge amount of time and money on testing. It is simple to do, and will shortcut you to higher email opt-ins.
5. Make Sure That Your Freebie is Highly Attractive To Your Market
It is a fatal mistake to make to simply slap together a freebie to give away on your website, without doing any research into what information your target market actually want to hear about.
This is a very common error, and it could be one of the main reasons that you may not be getting as many sign ups on your website as you desire.
Be sure to research the needs of your market on niche-related forums, on the Google Keyword Planner, at events and by many other means to ensure that the freebie(s) you advertise on your website are relevant for what your potential followers are looking for.
6. Make Your Blog, and Your Squeeze Box Engaging
There is a lot to be said for the visuals of a website, and how easy it is to navigate for its users.
If you can make your website sleek, relevant and engaging, then you will have far more chance of having increased website visitors sign up to your email list from your blog.
After all, if a particular website has a shoddy and boring design (and potentially boring content too), wouldn’t you expect the emails that you may receive from them to be the same?
Remember that the use of a responsive theme, and a great layout for your website can make all the difference between a good website, and a great website!
7. Use Social Proof in a Clever Way
The use of Social Proof is a key element of marketing, as many people look for testimonials and feedback from others to help them solidify their various decisions.
And you can bet that it is exactly the same on your website!
Using social proof on your sign-up boxes in the form of Social Media likes, or engaging statistics will help persuade those sitting on the fence to jump in and sign up to your email list.
Check out the cool use of Social Proof on Frank Kern’s website squeeze box below…
8. Don’t Be Too Salesy
It puts people off.
Sign up boxes on your website that get visitors into your email list are definitely not the place for a sales-pitch!
Remember that your website visitors may have only been on your website for a couple of minutes, and they may not really know that much about you yet.
The best way to attract visitors to sign up to receive your updates is to give them a massive amount of value (in your freebie), and to address the common fears of email security and the possibility of spam emails.
You can then begin your product launch/marketing campaigns when your followers are on your email list, they have got to know you, and you have established trust and credibility with them.
9. Ooze Trust and Transparency on Your Website
Building on the issue of email security, one major fear of visitors to your website is the fear of their details being captured on your website, to only be sold to another person – and passed around the whole community!
Now, this obviously isn’t true, as I’m sure that you are a person of very high integrity.
But it is still extremely important to address this fear for your visitors; otherwise it may damage your opt-in rates on your blog and website in general.
You can do this by simply putting a little note on your opt-in box to state that the visitor’s details are safe, and that they won’t receive any spam – it really is as simple as that!
People will get a feel for your website, just as they would with you in person, so it is important to take every opportunity to ooze trust and transparency, so that they feel as safe as possible.
And your email opt-in rates will rise of course. 😉
10. Finally, Bring in More Visitors!
This point may seem like common sense, and you may also be thinking ‘I need to focus on optimization, and not marketing’.
The fact is that getting visitors to sign up to your list, just like many other parts of business, is a numbers game.
Not every visitor to your website will like the look of your freebie, and not every visitor will like your content, your business or maybe even you in general.
That can be a hard fact to face.
The real key here is to up your marketing so that you can get the people that will sign up to your list, to your website (your target market). These individuals will be mixed in with other visitors who are simply browsing; but if you can up the numbers coming to your website, then you will naturally capture more of your target market too.
There are three parts to optimizing your site for higher opt-in rates: the technicals of setting up your opt-in box (and its location), making sure that you give massive value (and are trustworthy) to get visitors to opt-in, and making sure that you up the marketing to your pages to get more email opt-ins.
As with many things online, it will take a good synergy between these three to increase your opt-ins, and you need to get the balance right.