There is no doubt that your blog is an extremely powerful tool to give your customers some free value, and show them what you can offer them. The end goal is to get them to take action and sign up to your email list, where you will sell them your products and/or services.
But how do you go about creating content for your website blog on a regular basis – and more importantly, that enthrals and engages the customer to get them to want to take action and sign up?
You know, having worked in the internet marketing industry now for a few years, we have seen cases where blog owners struggle with content ideas to put in their blogs time and time again.
Some have the classic ‘writers block’ (permanently), while others are unsure what their customer would like to hear about, or what they can offer, so they don’t even get started.
Well we have decided to give you these quick tips below to start you off, and get you conjuring up blog content like a wizard!
1.) Do Your Research!
You wouldn’t buy an investment property without doing the necessary research, so why would you invest your time in a blog post without doing the research that it is relevant to your market, and that it is actually what they want to hear about?
A targeted blog post on a hot topic in your niche will have a FAR greater effect that a post on a dated subject or an irrelevant topic.
But where are the best places to find out what is hot in my niche?
One great place to start are online forums which are related to your niche!
If you go onto these forums and see what questions people are asking and what is bugging them, then you can release new content which answers their questions – and they will LOVE you!
You can even post the blog onto the forum in response to their question, and that will mean that you will get other members of the forum visiting your posts too… More viewers helped, and more potential customers for you!
Quick Tip: Read through threads on hot topics and look for answers from other gurus in your niche. These expert answers to peoples’ questions can be used along-side your own knowledge and expertise and packaged into your blog posts, and even into some of your products!
2.) Let Google tell you what your niche love to hear about…
Google Adwords is a fantastic tool for marketing, and it is also an amazing tool to use for creating blog posts, or even your products!
Google Adwords has a tool called the Keyword Planner. The Keyword Planner allows you to search topics or phrases in your niche, and actually see how many searches and views these topics are having every month on Google and it’s partner search engines. How cool is that!
The keyword Planner is an all time favourite of ours for finding hot topics and trends in any niche to blog about, or create products/services about! Simply type in your keyphrase of choice, and target the topics which have the most monthly searches for your blog topics. This will also get you more organic traffic from the search engines – the higher the number of people searching for information on a particular topic, the more the chance of them landing on your website/blog page!
When viewers come to your website or blog, it is because they have a headache, and then they have the problem that caused their headache. With your blog articles your main aim should be to cure the customers headache first, so that they can see the benefit of listening to you and digesting your content. You may then redirect them into your mailing list, or sell them a product/service. This is where you will fix the problem that caused the headache!
We see many blog owners who try and tackle the problem that the viewer has, before curing the pain that they are getting from it.
Let me ask you, if you had a headache, would you rather I give you a headache tablet to immediately cure your headache, or not do that and simply tell you how to avoid headaches in the future?
You would rather have the headache pill now, and listen to me later right?
This is the attitude of your customers… Make sure that you are solving their immediate pain first to gain trust (in your blog posts), and then fixing the problems later on down the line.
One great way of whipping up quality blog content easily is to occasionally take a bit of content from a product, course or new ebook that you have created (on a hot
topic), and re-package that into a short blog post.
This is a fantastic way to give value to your blog readers, without it taking up a lot of time on your behalf. Although only use this technique once in a while, as customers wouldn’t like to buy into your products to find that they already have most of the information elsewhere for free!
To do this approach, just take a short section from an ebook, or a few tips and tricks from a product on a hot topic in your niche and write them up into an informative blog or article. The optimum length for a blog article to be effective is around 800-1,400 words (about 7 minutes reading time depending on reading speed). The content in a blog is also normally a lot more conversational, so allow for the content to be re-worded or re-written in a different format to reflect that.
This technique can also be used as a sales technique for your products. When you create your blog post with the content from one of your products, you can mention at the bottom which product it was taken from. Customers love to receive free ‘snippets’ of information, or a trial of what they are going to invest in before they buy – and it can boost your sales too!
Good luck with creating some fantastic content for your blogs!