Hello there friend,
Many internet marketing experts these days make setting up a blog a MUST for their students. They claim that as an internet marketer in the information industry, you must be posting content online (for free!) on a regular basis to your followers.
Now as you can imagine, spending your precious time posting free content on the internet leaves many internet marketers totally bemused. We constantly hear them asking questions such as ‘shouldn’t I be doing something that is earning me money instead?’, or ‘I didn’t get into this business for another job!‘.
So, are Blogs totally necessary, and are they worth the time?
Well the fact is that blogs are neither dead, nor dying – they are actually increasing!
You would be surprised to hear that even large companies such as Coca-cola, Dell and Nike have blogs (amongst many others *). The ‘big guns’ are obviously seeing how lucrative this free information sharing is!
Of course we can sympathize with the naysayers who claim that blogs are a lot of effort, and that they provide no upfront monetary reward. However, it is a simple fact of business these days that most of your customers expect to receive some free added value from you before they will even consider buying from you!
Would you walk into a Wedding shop and purchase a wedding dress without even looking through a brochure, or without the assistant even taking the time to talk through what you want and offer to help you?
Or, would you send your child to a school before attending the school open day and having a look around?
Of course not!
Your blog acts in the same way as your sales brochure – customers receive some free value and get to sample what you have to offer them.
There is always a ‘lag time’ between when you set up a business, and when you start to make a lot of money from it. In a clothing business this is normally the time when you have bought all your stock and set up your shop, and you are just waiting for the word to get out that you have opened – so that you get more customers walking through the door.
In the internet marketing business, when you have set up your website and your information product you are waiting on customers, and a blog is a FANTASTIC tool to get more potential customers involved by adding value and showing them what you have to offer.
It is the information freebie that you can give away to get customers into the sales pipeline.
Another angle to look at a blog is one of your students accepting you as a teacher and a mentor. In sales, whether online, over the phone or in person, people buy people. Your blog is a fantastic way for customers to get to know you, and to like you and your information enough to want to buy your products.
Now bear with me a moment…
People wouldn’t buy from somebody they like if the product is awful, agreed?
But have you ever been out at an event, or in a local market and considered buying yourself a new pair of shoes or some local honey (and were umming and arring!), and the only reason you bought in the end was because you liked the seller and wanted to support him/her?
That is the Law of Likeability right there.
When your potential customers get to know you by reading your blog on a regular basis, they become ‘raving fans’ and can’t wait to buy your products when given the chance!
So what is the long-term strategy with a blog?
You should be blogging on a regular basis (AT LEAST 2-3 times a week), whilst you are setting up your internet business, and also while you are running it and successfully making money.
Never bite the hand that feeds you.
Never forget that blogging is a long-term strategy that should be implemented and continued on a regular basis to bring new, fresh customers into your business. It is also the perfect way to give extra value to current and past customers to get them to work with you again. This can help you to focus on repeat business, which can double or treble your profits at the blink of an eye!
So focus on building your list through your blog by giving value in the form of articles, and then by using a squeeze page to capture emails. Remember to give them a freebie such as a free report, or a free video series to get them to sign up to your list.
The real repeat business, and the real profits are made by continuously working with your list and adding value to your followers to get them to ‘buy into you’ enough to want to buy your courses.
Remember to share and like this article if you enjoyed it!
Good luck! 🙂
The Internet Marketing Place Team
P.S. Feel free to send us your burning questions about internet marketing to email@example.com – we would love to answer them!
* More information on large companies with blogs can be found here – http://tinyurl.com/55dgxn