The traffic strategies that you use to get eyeballs onto your website have never been more important than now…
The internet is only getting busier and busier, and holding the attention of web-surfers these days is a lot harder than it used to be, especially if you are operating on a small marketing budget.
Even though some companies may have millions to pump into their advertising budgets every year, there are still many ways of generating traffic to your website for free. Even though these techniques generally take longer to implement, they still work fantastically well, and it is a good idea to incorporate these into your marketing strategy alongside your paid advertising methods.
So without further ado, here are 7 fantastic ways of generating traffic to your website for free!
1.) Forum Marketing
Forum Marketing is a fantastic way to generate a lot of traffic to your website for free.
The best way to do forum marketing is to first become a known face on your chosen niche-related forum(s). Do this by answering peoples questions and getting engaged within the discussions on the forum. After you are well established on the forum, then you can add a link back to your website, squeeze page or affiliate offer on your forum ‘signature’ file – however, be sure to check the rules on the forum you are operating on to check that they allow affiliate links.
Your ‘signature’ file will display under any comment that you make on the forum, so over time you will develop thousands of links back to your website or squeeze page for traffic to come through!
Forum marketing really helped us generate a lot of traffic in the early days, and still to this day remains one of the best free traffic sources for us.
2.) Social Media
Social Media is by far one of the best sources of free traffic around on the internet. Social Media sites such as Twitter, Facebook, Instagram and LinkedIn are huge lead-generators for many businesses around the globe, and will continue to be for a long time coming!
The key with Social Media is to add value to those in your niche, and to establish a presence. This will allow you to generate a large amount of traffic back to your website as you gain reputation and respect in the market place. Always remember that you are there to mingle with your customers – to engage with them and add value – and not to just push your brand or business onto them!
Most of our traffic comes from Facebook and Twitter, as that is generally where our niche market hang out the most. But be sure to have a think about your niche and where they will be likely to hang out before pooling your effort into any particular Social Media site.
A site which we have been using much more recently which has been generating quite a lot of views for us is StumbleUpon. The whole thinking behind StumbleUpon is that by clicking ‘stumble’, you can land on interesting pages on the internet that are on a topic that you are interested in.
The real beauty of StumbleUpon is that you can add your own pages to be ‘stumbled’. We generally add our website pages to the ‘Internet’ and ‘Marketing’ sections, and this ‘stumble’ traffic has generated us hundreds of views every week on a consistent basis.
Engage in Social Media on a regular basis to create a strong, steady flow of traffic to your website!
3.) Commenting on Niche-Related Blogs
This is a tactic that a lot of Internet Marketers do not take the time to do, even though it can be highly fruitful.
Commenting on other blogs in your niche can generate a very good amount of traffic for your website – especially when you establish a good relationship with the blog owner. Many blog owners will comment on your blog and link back to your website on their blog if you take the time to do the same for them. Even the big blog owners will notice if you leave high-quality comments on their blog over a period of time – and they will certainly appreciate it and return the favour!
So do a search on Google for popular blogs in your niche and get engaging with the blog owners. Who knows, they may end up your Joint-Venture partners one day!
4.) Search Engine Optimization (SEO)
SEO is the art of getting the maximum number of views as possible from search engine sites such as Google and Bing.
SEO is very much a long-winded process, and it will take time to develop a lot of traffic from this strategy compared to the others – there are no two ways about it.
There are two parts to SEO; on-site SEO and off-site SEO. On-site SEO includes things like filling in the meta-descriptions, meta-titles and keywords on all of your webpages, and making sure that you have your Alternate tags filled in on pictures. Doing this communicates with the search engines and lets them know what is on your pages and in your pictures, and who the likely audience should be.
Off-page SEO is very much to do with getting good quality backlinks (links from other peoples’ websites linking back to yours), and getting your content highly bookmarked by others (Social Bookmarking).
Be sure to incorporate SEO into your marketing strategy, but be mindful that it is a long-term game, so it will take time to develop and to show real results!
5.) Article Marketing
Article Marketing is still a fantastic way to get traffic to your website for free.
Websites such as EzineArticles allow you to write and submit your articles to their database, so that content publishers can use your article on their blog and/or website.
And what is the benefit of this to you?
The way to develop traffic with this strategy is to leave a link back to your website or squeeze page at the end of the articles which you submit. This is a win-win situation for both the publisher of the content and yourself – they get free content to send out to their followers, and you get a link back to your website or squeeze page which can produce an awesome flow of traffic for you over time!
Don’t get me wrong, this strategy does take a bit of work. But the most important thing is that it works in the long-run! Give it some time and effort and Article Marketing can turn into a great source of traffic for your website – and what’s best is that the links never go away when the article is published. The links will also count as a ‘backlink’ to your website, so it will help increase your SEO, and the rankings of your website in the eyes of the main search engine giants such as Google and Bing.
YouTube is one of my personal favourites when it comes to creating a huge amount of free traffic to your website. It has been proven that having a video on a webpage increases the engagement that you get from your viewers by 300% more than without!
YouTube is free to use, and it is not too challenging to get a YouTube video ranked highly in the search engines. Google’s algorithm loves YouTube videos (probably because Google owns YouTube!), and if your video has some good backlinks to it, and some good social interaction in the form of comments and likes, then it is commonly easier to get a YouTube video onto page one of Google in comparison to most ordinary webpages (although this is depending on the competition for your particular keyword of course).
YouTube videos tend to pick up a lot of traffic by themselves, but remember to put relevant links back to your websites, squeeze pages and/or product offers to get the traffic flowing back to your website too!
7.) List Swaps
List Swaps are teamwork at it’s best. List Swaps involve you sending out an email to somebody else’s list, in return for them being able to send out an email to yours. These emails commonly have a link back to a squeeze page where you offer somebody a ‘freebie’ to sign up to your list.
We love List Swaps, and they are a fantastic way to get a lot of new subscribers onto your list for free! You can only do List Swaps when you have a decent number of subscribers on your own list, but once you reach the level where List Swaps are possible, they will prove to be a fantastic addition to your marketing ‘tool-kit’.
Look for List Swaps by networking in your niche and finding someone with a similar list to you, or a great website to check out for list swaps is Safe-Swaps.
We have covered 7 ways to get free, high-quality traffic to your website, and now it is time for ACTION!
Experiment with some of these – or all of them! See what works for you and what you enjoy, and cut the rest. There are many ways to skin a cat (as my mother says!), and successful online marketing is all about establishing a strategy which works for both you, and your business.
Christian & Joanne