7 High-Converting Tools to Grow Your Email List From Your Website

7 High-Converting Tools to Grow Your Email List From Your Website | The Internet Marketing Place

Want to grow your email list?

Then you are definitely in the right place.

There are many different things in play when growing your email list – from putting out great content online, to giving away freebies (or free products that are used as ‘lead magnets’), to gaining trust with your viewers.

One of the most important factors is how you actually capture leads on your blog, and on your website.

It goes without saying that if people don’t get several chances to sign up to your email list, then they may click off your website and never return – and you will potentially lose them forever.

In this article, we are going to show you 7 high-converting tools that you can use to get more followers onto your email list, and squeeze more value out of your website.

Tool Number #1:  Ribbons

Website ribbons are great. They are a thin column at the top of your website that say a simple message, and either get the viewer to click through to a particular page, engage with you on social media or sign up to your email list.

It is also worth noting that you can set a ribbon to disappear when a viewer scrolls down your webpage(s), or you can set it to stay fixed at the top of the page.

Here is a screenshot of a particularly effective ribbon that we found on quicksprout.com:

Example of a Ribbon Call To Action | The Internet Marketing Place

As you can see, the ribbon at the top of the page is simple and not too intrusive; but it is still highly effective as it poses a question to the viewer and encourages them to click through to a particular page.

I suggest that if you are going to use a ribbon on your website, then you should aim to keep it plain and simple – and do be sure to check that the colour of your ribbon doesn’t clash with the various colours on your website!

Tool Number #2:  Sidebar Widgets

Sidebar widgets run alongside the main content on any WordPress page, and are one of the most common ways to attract signups to your email list, from your website.

These widgets are not normally fixed to the side when you scroll down the page, but if you do want to fix your opt-in widget, then you can download a plugin that does just that here.

The best place for an opt-in widget on your sidebar is on the top right-hand side. We have done split-testing on this, and the results show that it is the best place to put an opt-in widget for the best engagement.

You can see an example of an opt-in widget by scrolling up to the top of this article, and having a look at ours. You can also sign up to our email list to test it out, and to receive some great goodies, juicy marketing information and bonuses if you wish! 😉

Tool Number #3:  Lightboxes

Lightboxes are pop-up boxes that appear in the center of the screen, and can be triggered by a timer, by the percentage that somebody has scrolled down one of your blog articles, or by exit-intent (somebody moving their cursor towards the exit button).

These boxes don’t have to be too big, but they really capture the attention of the viewer by dimming the background, and casting all of their attention on your email list opt-in offer (offering your amazing freebie for their sign-up).

I really like to use these lightboxes for exit-intent. There is just something so powerful about saying ‘wait, before you go be sure to grab our amazing freebie so that you don’t miss out!’.

It really can turn viewers that could have been potentially been lost forever into subscribers on your email list that you can send great information to – and sell your products to.

In fact, if you want to see a lightbox in action, then move your cursor towards the ‘x’ button on this article, and ours should pop up!

Tool Number #4:  Screen-Filler Lightboxes

These lightboxes are very similar to a standard lightbox, apart from the fact that they fill the entire screen with your offering (this is called a full-screen takeover.

They can be a great tool for growing your email list, as they completely capture your viewers attention – simply because they can’t look anywhere else!

Here is an example of a screen-filler lightbox:

Screen Filler Lightbox Example | The Internet Marketing Place

One word of warning: screen-filler lightboxes are pretty intrusive by nature, so make sure that you don’t over-use them, and that what you are offering for somebody to sign up to your list is absolutely top-notch.

If you over-use them, or if you have a poor offer, then you will likely just annoy your viewers – and they may never come back again!

Tool Number #5:  Scroll Boxes

Scroll boxes are really effective, you are going to love them!

A scroll box is simply a little box that you can set to pop up when a viewer scrolls down a certain percentage of one of your blog articles or pages, or on a timer.

What is really great about scroll boxes is the fact that they pop up after the viewer has been able to read and digest some of your content (and be impressed by it). This means that when a scroll box pops up asking them if they would like some of your great content for free in return for their email address, they will likely accept.

Below is a screenshot of a very subtle scroll box from crazyegg.com:

Example of a Scroll Box Call To Action | The Internet Marketing Place

You can set these boxes to appear on any part of the screen, but we would recommend getting your scroll box to pop-up on the bottom right or the bottom left of you webpages for optimum results.

Tool Number #6:  In-Content Boxes

In-content boxes are lead capture forms (or adverts) that you can embed in the middle of a blog article, page or piece of content.

These boxes are a very sneaky way to attract sign-ups, as they are ‘under the radar’ and integrated within your content. This will allow you to give your readers the option of signing up to your email list and downloading your ‘freebie’ while they are relaxed and receptive.

Many web-surfers these days are very wary of being sold to, or even ending up on someones email list… so using in-content boxes can be a very effective way to encourage more readers to sign up while their barriers are dropped.

We have created a quick in-content box for you to sample… Check it out below:

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Tool Number #7:  Post-Footer Boxes

Post-footer boxes are lead-capture forms that you can set to appear at the bottom of all of your blog posts.

Similar to a scroll box, the beauty of a post-footer box is that your website visitors would have read through your content (and hopefully been impressed by it!) before being offered the chance to sign up to your email list.

This fact alone will increase your total conversions from your website.

Using quicksprout.com again as an example, below is a screenshot of a post-footer box:

Post Footer Opt-in Example | The Internet Marketing Place

As you can see, Quicksprout’s opt-in form is simple, smart and effective. It simply gives the viewer the option to sign up to Neil’s email list – without being too intrusive.

Split-Testing Forms

It is a great idea to rigorously split-test different types of forms, and varieties of the same type of form, against one another.

Depending on the software that you use to create your web forms, the process that you use to split-test your forms may be slightly different. If your software allows you to split-test different varieties of the same form or different types of form against one another, then you are in luck, as most of the work will be done for you!

However, if your software doesn’t track analytics for split-testing, then you will have to put up each type of advert individually and record the results over a set number of impressions (the number of times somebody had viewed each ad), so that you can track which ads are performing the best.

Split-testing forms will allow you to always be bettering your marketing. There is no end goal, there is just continuous improvement through split-testing opt-in forms, adverts and freebies to get the best opt-in offers that you can, and to grow your email list.

What We Would Recommend

In terms of building ribbons, our all-time favourite is Hellobar. The main reason for this is because Hellobar makes it so easy to build and customise ribbons, and it also creates thin, non-intrusive ribbons better than the majority of other programs.

For creating stunning lightboxes, screen-filler lightboxes, scroll boxes, in-content boxes and post-footer boxes, you will not find a better program than ThriveLeads. It allows you to create multiple-step lightboxes (which are extremely engaging), and it allows you to completely customise every aspect of your opt-in forms – from colour, to size, to the font used on each line, and much more!

ThriveLeads also has inbuilt split-testing – including the ability to split-test multiple types of forms against each other. It is a seriously functional program that will be a massive asset to your online marketing strategy.

You can check it out by clicking here.

So, over to you. What tools do you currently use to grow your email list from your website?

Christian Swift

Christian Swift

Christian is the co-founder of The Internet Marketing Place. He is an avid Internet Marketer, Entrepreneur & Writer who enjoys helping others turn their passion into a cash-flowing business online!

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About The Author

Christian Swift

Christian is the co-founder of The Internet Marketing Place. He is an avid Internet Marketer, Entrepreneur & Writer who enjoys helping others turn their passion into a cash-flowing business online!

2 Comments

  • Niraj

    Reply Reply July 23, 2015

    Excellent article, Christian. These additions can surely increase the strength of your email list. Thanks, Niraj (Founder at grexit.com)

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