My 4 Biggest Fears About Internet Marketing

My 4 Biggest Fears About Internet Marketing | The Internet Marketing Place


Venturing out into a new business is a scary thing… And if anybody tells you different then they are abnormal.

When Joanne and I first started up our first Internet Business, we were more than scared – we were petrified!

And it is OK for you to be too.

Fear is one of the greatest motivators that there is, and I can guarantee you that anybody who has ever accomplished something great in their life has felt it. Otherwise they would never have come out of their own shell of insecurity.

In this article I would like to share some personal revelations with you. I want to share some of the fears that Joanne and I faced when we started up The Internet Marketing Place, and how we overcame them – so that it can help those who may be facing the same fears.


1.) Fear of Failure

This was the biggest fear for me, being somebody who is extremely driven. After all, what is the point of doing everything if your time is wasted due to failure?

The thing we have to realise about failure is that it is impossible to succeed without failing first.

Every successful Entrepreneur has faced failure in order to succeed – Donald Trump, Alan Sugar and Richard Branson being some of the biggest names.

Have you ever heard of the phrase ‘fail forward‘?

Failing is part of business that we just have to accept. We have to learn from our mistakes and move on. Think of it as split-testing your ideas!

Besides, the internet is one of the cheapest places to fail. You can set up a website using WordPress for the price of a domain name and some website hosting – you could argue that it is your time that you are wasting if you fail, but if you learn from your mistakes then the only thing that you lose in reality is the opportunity to get it right the first time.Opportunity Seldom Knocks Twice | The Internet Marketing Place

I still fear the fear of failure now, of course I do! But it’s the process of managing that fear and redirecting it into hard work and focused action that really pays off.

Don’t let the fear of failure hold you back, otherwise you may never take any action at all! 🙂


2.) Being Scared of Being in the Limelight

This was a small fear in the back of my mind, as I had never run a business before where I was fully in the spotlight teaching others – and Joanne was very much the same.

This fear may not be applicable to all internet businesses, as a lot of businesses online do not actually require you to be fully in the spotlight. However, ours does as we teach people – you guys! 🙂

To be honest, being in the spotlight just takes getting used to. And the fact is that not everybody is going to like you – in fact, for every person who raves about you and your business, you are likely to also get somebody who hates it, and is very vocal about that.

That is entirely normal!

The trick is to get your sense of value from inside yourself, and to not listen too much to what people outside of you think – sometimes even the people who love you!

When you get your sense of self-worth from what you personally feel about yourself and your achievements, and not what somebody else thinks about it, then you can shut out the noise out there and not be as swayed or upset by what somebody else thinks.

It’s the people who LOVE you and what you teach that matter – love yourself and focus on them! 🙂


3.) The Fear of Your Business Not Producing Results Quickly Enough (The Fear of Financial Insecurity)

For both Joanne and I, this was a biggie. When we started up The Internet Marketing Place we needed to establish a solid income online as quickly as possible as we had both left other jobs and activities; fear of not making enough money to survive was at the top of our list of concerns.

What cured this fear for us was just getting the financial clock ticking over in the beginning. The quicker you can get to making your first few pounds online the better… For your confidence as well as your bank account!

I will never forget the moment when Joanne and I made our first sale on Clickbank.. It was only for $65.44, which is a tiny commission in the long-run, but it gave us confidence that we could scale-up and grow and actually turn this into a viable business.

First Sale Online -|The Internet Marketing Place


So try and get past that hurdle of making your first money online as quickly as you can, and set yourself goals to up-scale what you achieve.

If you are like me, then results are going to be the only thing that will remove that doubt in your mind and confirm that this is going to work.

Take action, and you will get there! 🙂


4.) The Fear of Not Being ‘Technical’ Enough to Run an Internet Business

This was more a fear of mine, rather than Joanne’s (as she is a complete and utter Tech-Wizz!). When we initially thought about going into online marketing, I was very worried that I wouldn’t be technical enough to survive in the business.

I remember having a conversation with one of our internet marketing friends who stated that it was ‘easy to build a website’, and I remember thinking ‘I will believe that when I see it’!

Now that we have been in this business for a while, I can honestly say that I have discovered that it is not rocket-science.

With the release of software which can be installed easily onto your WordPress or website, you can literally build a website by copying in template boxes, forms, pictures and text and then you can fill in the gaps and personalise it yourself.

Click here to read our review of OptimizePress, one of these Software programs which makes building a website easy.

The same functionality goes for your marketing due to the ability to split-test your marketing adverts, content and just about everything else very easily.

Take Facebook for example, it is very easy to split test your ads on Facebook, and it is very easy to learn how to do.

Fear stands for ‘False Evidence Appearing Real‘ – and that was certainly the case for me when worrying about the technicals!

So dispel the fear of not living up to a website coder’s standards; the fact is that you don’t need to be that technical. You just have to be able to learn how to use the simple tools that you can get your hands on to build websites and market online.

And if you really can’t do it – then getting a business partner who has the opposite (technical) skill-set to you. Then you won’t have to be technical ever again! 🙂

Conclusion – Internet Marketing is nothing to be scared of!

The way to dispel fear is by knowledge and action, as fear is often caused by a lack of both.


Speak Soon! :)

The Internet Marketing Team

Send us your questions to – we would love to answer them!


Christian Swift

Christian Swift

Christian is the co-founder of The Internet Marketing Place. He is an avid Internet Marketer, Entrepreneur & Writer who enjoys helping others turn their passion into a cash-flowing business online!

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About The Author

Christian Swift

Christian is the co-founder of The Internet Marketing Place. He is an avid Internet Marketer, Entrepreneur & Writer who enjoys helping others turn their passion into a cash-flowing business online!

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