Building your email list is so much more than just the initial opt-in; in fact, that is the easiest part of the process when you have the right systems and processes set up to capture leads in your niche.
Where the real difficulty lies for most people is in actually turning those subscribers into paying customers – and for that, you need to have a solid email marketing plan.
It goes without saying that a lot of emphasis in an email marketing plan is normally put on the sequences of your emails: what you are going to send people and when. However, a hugely important part of email marketing (which can make all the difference!) is how you actually say what you are going to say to your list. With so many scamsters online these days, appearing credible, friendly and trustworthy to your list is what will ensure that they trust you enough to purchase your products and/or services.
Joanne has created an infographic to show you our top 12 tips for writing great emails to exude trust to your list, and to keep them enthralled and engaged with your emails!
Email marketing isn’t just a numbers game, it is a process of developing a solid relationship with your list of subscribers so that they can trust you, and eventually buy from you. It is no surprise that some marketers have a high response rate from their emails, whilst others just have a lot of unsubscribers.
The way in which you write your emails should be personal to you (original), and be sure to follow the 12 tips above to make sure that you are writing your emails in a way which will exude trust and value to your subscribers.
So, what strategies do you use to write good emails?
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